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"CRL" - Customer Relationship Leadership

While CRM programs identify/mange customer information and service programs, CRL compliments them as a process, set of actions, for frontline leaders to lead the soft skills or people-part of workplace relationships and experiences. A career skill for leading daily involvement and self-motivation. CRL is a proactive tool for working backwards to align "what" needs to be done through these programs with "how" to get it done in daily operations.

The power of an idea. The missing-link in daily operations--a "secondary asking process"!

Read my recent article "CRL To Complement CRM" published at CRMguru.com--The #1 CRM Portal with 200,000+ Members Worldwide

ThankingCustomers.com is the unique leader in virtual customer relationship leadership (CRL) development. A user-centered approach, working backwards from frontline leaders keeping everyone in daily operations customer focused, learning, and committed. Aligning leadership by leading the soft skills .

Why? Because enterprises manage workplace relationships and experiences but also need activities to lead them for continuation. Our Propel Frontline Leaders © model has application for enterprises of all sizes as well as being perfect for a single team trial within an organization. It's a "natural" leadership practice--simple, back-to-basics, with a cost of primarily time and attention. Unique in that we bring a process, or set of actions, for leadership to the frontlines of daily operations where workplace relationships and experiences merge to become one.

Just as CRM provides information to associates as to who customers are, CRL provides activities for associates to become involved in asking the all-important questions as to "How are we doing?" Thus creating a critical and often missing feedback--that from their own daily activities. With benefits including:

Demonstrating Intentions
Feedback from daily activities
Shared experiences
Own beliefs

Dialog

Pride
Involvement
Enjoyment

Continuous learning

ThankingCustomers.com was founded in 2002 by entrepreneur and practitioner George Reavis, who developed an entrepreneurial ethic into the concept of leading workplace relationships and experiences via a simple Web site. ThankingCustomers.com is constantly building on that practice by improving our suite of solutions.

ThankingCustomers.com
Thanking. Asking. Sharing.

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