Caution: When it comes to feedback do not trap your thinking into this form or forms in general. While forms are useful and familiar, always keep an open mind for other ways and maybe new creative ways to ask the question "How are we doing?" I do not want you take away from this practice a form! I do want you take away from this practice a skill of learning a process for how-to "ask" (even in new creative ways) customers "How are we doing?" and sharing the feedback with everyone to involve, focus, and teach intentions and perceptions regarding customers.
A sample of a form outline that might be used in many retail settings concerning feedback for products and services. A few questions regarding the customer's experience could be placed under each category to give the provider team a 'snapshot' of their efforts. The process also serves to communicate to team members and customers alike, the team/organizational intentions.
The signature of this practice is to keep it simple! This gives better results for the customer and team members alike. The first challenge to simplicity should be to comprehensiveness (providing feedback to all areas and members of the team) .
For other characteristics as well an action plan and a virtual tour of this practice click here.
