Customer Feedback Management Skills

© 2003 George Reavis - george@thankingcustomers.com

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"If you give a team member feedback, you focus them for a day. If you teach a team member how to "ask" for feedback, you focus them for a lifetime!" 

"How-To" grow and maintain the practice

Remember, the purpose of the practice is not to create a new program for training or even to get more customer feedback.  The purpose is to create follow-through for daily operations by giving those servicing customers the opportunity to learn by experience, get involved, grow relationships, create recognition, and focus on customers.  In short, to build and maintain a customer dialogue for everyone on the frontlines to enhance understanding.

The first step is to get permission!  Get permission from you supervisor for a WOW Project to get the whole team involved in finding out from your customers "How are we doing?" - it is just that simple!  Not just once or every month, but on an ongoing and continual basis.  Create the flow of feedback by the team itself for long-term customer focus.  A simple back-to-basics activity, one which you need as a leader, to initiate recognition, make commitments and assessments.  

The Second step is to map out the practice (even post or display) for everyone to see the steps and the cycle that must continually happen, first with some intention and effort, and later almost effortlessly.  You will get permission, all along the journey, by demonstrating your intentions and inviting support.  This will also give you a chance to make delegations to others who wish to become more centrally involved in this learning experience.

Thirdly, initiate the practice using the six steps.  Start today by completing the cycle for a first time as a learning experience. Again, this is simply asking the most important question for you and your team "How are we doing?" from your customers.    Do not set timetables, just do it, practice it, and work on getting it about right.  

Fourth, continue the cycle of the practice using "thanking customers" as the pivotal point from which recognition of everyone involved (from customers to team members) will keep the practice continuing.   Practice will make better practice which will make better results - there is no perfection so you never finish!  Like riding a bike, if you fall off or stop just get back on and your past experiences or mistakes will help you to perform better in the future.  

Fifth, evaluate and adjust to insure your practice maintains the basic characteristics needed to make it thrive.  This is a great area to delegate to an involved team member (create your own CRO - Chief Recognition Officer).  Also, keep the benefits in front of everyone.

Get started now with the most critical aspect for almost any enterprise - retaining customers.  Get instant access to our complimentary ePhamplet in Acrobat Reader on "How-to Get Started."  

When you are ready to go our eHandbook "Propel Frontline Leaders" provides not only directions but also support for your journey.

 

"Best Practice"

What is it?

Thanking

Feedback

Involve

Focus 

"Tool"

History

Getting Started

 

 

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© 2003 George Reavis - george@thankingcustomers.com
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